• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Yuliya Merzlykh
Key Features of Generation Z Employees Stimulation
Management
(Bachelor’s programme)
8
2017
Nowadays, the companies are dominated by employees belonging to the Y generation. Researchers have comprehensively studied this generation and have various solutions related to the process of their stimulation and retention. Today's students and graduates will soon join the ranks of the working population, or have already started working. It is especially important for companies to involve and retain in the organization a young generation that can most successfully navigate in the modern world. As part of this work, a study was intended to find out the main incentives needed for representatives of generation Z, which was carried out through methods such as questionnaires, interviews with management, analysis of primary and secondary information, and correlation analysis. The results of the study showed that immediate reward, a clear statement of tasks and the possibility of rapid career development plays an important role in stimulating of the generation Z. Based on the results of the work, recommendations were given to improve the incentive system at Dom.ru aimed at retaining young employees and increasing their effectiveness.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses