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Building the Media Brand for Parents in a Competitive Environment of Traditional and Digital Media

Student: Pigasova Ekaterina

Supervisor: Yulia Pirogova

Faculty: Faculty of Creative Industries

Educational Programme: Media Management (Master)

Year of Graduation: 2017

The paper analyzes the development of the media brand for young parents in a competitive environment. The main hypothesis of the research is that print media use outdated methods of promotion and should pay more attention to digital.

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