Brand Building and Managing Strategy

Student: Filinskaya Anastasiya

Supervisor: Tatiana Prokhorova

Educational Programme: Management (Bachelor)

Year of Graduation: 2017

Branding is a strategic asset of the company. The general purpose of the academic project is to understand how to build, manage and develop strong brand and work out the plan of rebranding for “Coke Zero”. The result anticipated is that “Coke Zero” does not have strong perception among customer and to grow it crucial to make re – branding.

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