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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Olga Kovalenko
Representation of the Old Age in Fashion Industry
Sociology
(Bachelor’s programme)
7
2017
The present research intends to cover most essential questions concerning social mechanisms of the old age category construction and the role of fashion in that process. The general purpose of this project is to reveal the main characteristics of contemporary image of the old age in fashion applying content analysis and semiotic analysis towards fashion magazines (Vogue and L'Officiel) and advertising images of fashion brands. The methods employed are powerful tools for distinguishing novel features of age representation in fashion, that can be used in further investigations concerning the changed status of elderly people in society.

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