Modern PR Strategies in Promotion of Crowdfunding Platforms in Russia and Abroad

Student: Shestakova Daria

Educational Programme: Advertising and Public Relations (Bachelor)

Final Grade: 8

Year of Graduation: 2017

This graduated qualification work is devoted to analyse Russian and foreign experience of building communication strategies in the range of crowdfunding. The research purpose of the study is to develop recommendations for Russian crowdfunding platforms, using the experience of other sites. In the course of the research theoretical and practical aspects of communication strategies of Western and domestic platforms were investigated. The analysis of them affords to set the main communication objectives of the national platforms and to compile a list of recommendations for the establishment of a competent and effective promotion strategy.

Full text (added May 14, 2017)

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