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Business Plan of the Pharmaceutical Company «PharmSPb»

Student: Bratygina Anastasiia

Supervisor: Konstantin N. Timofeev

Faculty: St.Petersburg School of Economics and Management

Educational Programme: Management (Bachelor)

Year of Graduation: 2017

Nowadays the government of Russia Federation (RF) is actively maintaining the development strategy of the Russian pharmaceutical industry for the period until 2020, in particular, striving to create an innovative Russian pharmaceutical and medical industry of a world-class level. The problem of import substitution of medicines and ensuring the independence of the Russian pharmaceutical market from foreign medicines is acute. The urgency of the topic is the necessity to create a domestic pharmaceutical company for the production of vital and essential medicines. The goal of the research is to analyze and evaluate the economic efficiency of the enterprise created in the current conditions. To achieve the declared goal of the work, the following tasks were accomplished: ̶ To analyze the pharmaceutical market in the RF; ̶ To determine the specific of the pharmaceutical sector; ̶ Analyze the competitive environment of the drugs for people with cardiovascular syndrome; ̶ Draw up a production and financial plans for the enterprise being created; ̶ Present calculations on the financial activities of the organization, the analysis of the economic efficiency of the project, a plan for risks and methods for their elimination. As an object of the research, an investment business project for the creation of production is considered. The subject of the study is a set of factors that influence the investment attractiveness and economic efficiency of the project. To assess these factors, we used analysis of the break-even point of production, financial strength, dynamic (DPBP, NPV, IRR, PI) and static (PBP, ARR) indicators. The structure of the final qualification work is represented by the two chapters. In the first chapter, there are trends in the development of the pharmaceutical industry of the RF in general. Within the second chapter, there is a business plan of the pharmaceutical company, including an analysis of the economic efficiency of the project.

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