Loyalty Management Based on Non-financial Motivation Tools

The research paper deals with the phenomenon of employee loyalty based on non-financial motivation tools. Urgency of the research is that managers increasingly frequently realize: commitment has an impact on different aspects of the organization activity, and one of the ways to maintain a high level of loyalty is to study non-financial motivation of workers. Consequently, the general purpose of this research is to develop the program of loyalty based on non-financial motivation tools for group of companies «PCBK». To achieve this goal, it is necessary to apply such methods as observation, secondary data analysis, interview, survey and correlation analysis. On the basis of the data obtained, the problems of the companies group were identified, then recommendations and mechanisms for implementing a loyalty management program were developed. The results anticipated are practically significant for the group of companies "PCBK", primarily they can be used by human resource managers.