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The Influence of Innovative Business-model’s Introduction on the World Automakers’ Value

Student: Kokaeva Tamila

Supervisor: Irina Kratko

Faculty: Faculty of World Economy and International Affairs

Educational Programme: World Economy (Bachelor)

Year of Graduation: 2017

In this research we propose a hypothesis that in the car market innovative business-models influence enterprise value. Our aim is to show what are the main types of innovative business-models, which of them are used by global automakers and how it drives the changes in the enterprise value. Tasks: • Define the value • Define the ways to analyze value creation? • What are business-models? • How business-models’ innovation influences enterprise value? As for the methodology of our research we will use both general scientific methods and statistical methods to correctly interpret the results, namely, factor and cluster analysis. While writing this work, both primary and secondary sources were used - statistical databases Yahoo Finance, Statista, reports from audit and consulting companies such as Ernst & Young (EY), PWC, BCG. Main results As a result of the research, we found out that the factors most affected by the cost of companies are car reliability, brand value and market cap. Thus, it turns out that such areas of innovation of business models as supply, brand and presence have a direct impact on the automakers value. However, in this analysis we received emissions, which indicates that such areas of innovation in the business model as consumer solutions and customer relationships and technological processes can also positively influence the value of automobile companies. The conclusions we formulated during this study can be used to further develop and study the topic on the impact of innovative business models on the value of automotive companies.

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