Developing a Brand for a Product/Service

Student: Sypacheva Yuliya

Faculty: Faculty of Economics, Management, and Business Informatics

Educational Programme: Management (Bachelor)

Year of Graduation: 2017

The goal of the final qualification work was to develop and create a brand for online application, which is a platform for communication between masters of the beauty industry and their clients. In order to achieve the research goal, the theoretical foundations of brand development were studied and the model and stages of brand development were chosen. The key stage of this work was marketing research, aimed at studying consumer preferences and competitors` behavior in this market. As the result, values were determined, a model for creating a brand was applied, and verbal and visual identification of the application was established. Based on the results, the concept of a brand of online application was developed.

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