Year of Graduation
The Representation of the Ethnicities in Russian Social Media: the Case of Nothern Caucaus
Modern Social Analysis
In this paper, we find out how ethnicities of the North Caucasus are represented in the texts of Russian-language social media in different regions of Russia - with what frequency, in which topic context, with what sentiment - and how they are related to each other and to other ethnic groups residing in Russia. The theoretical object in this study is the discourse on ethnicity in Russian social media, and the subject is a description of the macro characteristics of this discourse and the difference in the representation of the North Caucasian ethnicities in various discursive contexts. The data set of the research includes 2,659,849 texts from social media containing ethnonyms. The substantive part of the work consists of 74 pages and includes 94 literary sources.