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  • Cultural Perfomance in Digital as a New Service of Media Companies (as an Example of Digital Projects of Afisha for Sberbank)

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Anastasiia Krivosheeva
Cultural Perfomance in Digital as a New Service of Media Companies (as an Example of Digital Projects of Afisha for Sberbank)
Media Production in Creative Industries
(Master’s programme)
7
2017
The topic of the issue: «Cultural Perfomance in Digital as a New Service of Media Companies (as an Example of Digital Projects of Afisha for Sberbank)»

The capability of the paper: 72 pages, includes 12 graphics, pictures and 2 interviews with the experts. Working for the research, we have use 44 sources.

Key words: digital projects, web 2.0, digitalization, convergence, digital humanities, new media.

The works includes an introduction, 3 chapters with 2 or more points, bibliography and 2 tabs.

In the paper we have followed for the main principals of modern digital projects. In the last chapter we compare theoretical issues with the objects pf the research — digital projects of Sberbank on Afisha.ru. We have found out what are the advantages and the disadvantages of the new brand platform on which all Sberbank projects base. Also we will try to prove why branded digital projects are the new service of media companies.

The conclusion includes the main outputs from the research and also we will try to sum up some recommendation for the brand platform organization.

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