Exhibition and Branding Podolsk Cultural Сommunication

The exhibition called "Secrets of Podolsk" is dedicated to cultural archetypes of the city. The aim of the project is creation and branding of the exhibition, as well as binding its cultural image to the location, which will further allow speaking about cultural branding site. The goals set were the follows: development of the exhibition space, creation of the content, formation of the exposure and the exhibition branding. The project includes: creating a plan and 3D rendering space; 5 videos about each of the city’s archetypes and graphic stories of their history; video-panorama of the city with a story about secrets; the logo, posters, tickets and branding of the exhibition style. The exposition is presented in two halls. In the first there is the explication, which represents timeline for each of the city's secrets, and video cabins where it is possible to watch and listen to the story of each mystery. The second hall poses the cinema space. Here is the video projection of the city’s panorama. Each session lasts six minutes and provides information about life in the city and emergence of mysteries in urban environment. The exhibition is capable of expanding the number of submitted artifacts and transforming into the city festival. It also allows Podolsk to get a new graphic language.