Business Plan for the MudiCustoms Automobile Repair Shop

The thesis is aimed at creating a business plan for the MudiCustoms Workshop. In order to achieve this goal it is essential to complete the following tasks: - to study the theoretical aspects of business planning; - to choose the field of activity; - to analyze the current conditions of the Russian automobile industry; - to carry out segmentation of car repair shop services; - to conduct marketing research; - to calculate the financial efficiency of the project. The object of the work: planning the activity of small enterprises in the field of a car repair shop. The subject of the work: developing a business plan for the MudiCustoms automobile repair shop. The relevance of the work is considered in the theoretical part of the thesis by studying the assessments and results of the experts about the conditions and future perspectives of the Russian automobile industry. The practical data used in the thesis were obtained with the help of conducted marketing researches. The calculation of the financial efficiency of the project revealed the following results: - NPV: 209,860 rubles; - PI: 41.97%; - IRR: 13.34%; - MIRR: 9%; - PP: 19 months; - DPP: 20 months; - ROI: 141.97%; - ARR: 24.38%. The calculation of break-even points, analysis of financial stability and sensitivity proved that by 24 month of the planning period the firm can provide 55% of services of the planned volume, and the project has the greatest sensitivity to an increase in the discount rate (from 24 to 52% per annum) and decrease in gross profit by 9%. The business plan was made current significant according to all modern market conditions and, has representative financial indicators. The project is feasible due to the detailed development strategy and author’s experience of the thesis in the field of automobile repair shop.