Search Engine Optimization of the «Flowers» Company Website

Student: Demicheva Anastasiya

Faculty: Faculty of Economics, Management, and Business Informatics

Educational Programme: Business Informatics (Bachelor)

Final Grade: 10

Year of Graduation: 2017

The variety of today’s websites does not accommodate requirements of search engines. In order to a website has higher positions and target traffic than its competitors, it is necessary to provide a website with search engine optimization. The focus of this research is to increase targeted traffic by providing search engine optimization for the Flowers website with our own algorithm. Moreover, it is necessary to analyze a variety of the website metrics such as bounce rate, staying time on the site, page visits and positions in the organic search. In this work used such instruments as “Key Collector” to collect relevant search queries for the website; “Screaming Frog” tool, “WebPageTest” service to conduct website analysis for the site speed improvement. Also, such metrics as Bounce rate, Staying time on the site, Page views, and Traffic Ranking were monitored through the Yandex.Metrica, Yandex.Webnaster and Allpositions services for web specialists to analyze the website traffic increase.

Full text (added May 31, 2017)

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