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Educational Programme
Final Grade
Year of Graduation
Sofya Semenova
Cross-cultural Analysis of Likert Scale
Modern Social Analysis
(Master’s programme)
Cross culture analysis of response style in Likert scales.

Modern sociology is full of big quantitative studies. It covers everything from private life of person to suggestions about democracy and religion, for instance. Often questions in these studies are formed in one type. In addition, not only questions, but the answer are too. That is why people usually react not on context of question, but on it form and how answers is written. This effect called as response style and it can be defined as tendency to answer looking on a form of question, not on context of it.

This research is based on PISA and TIMSS database and new variables, which were established by the searcher. The main goal of this research is analysis of phenomena of response style in different cultures.

The hypothesis are following:

1. Migration status of respondent are positively linked with extreme and acquiescence response styles;

2. Social-economy status has negative link wither extreme and acquiescence response style;

3. The more country developed, the less persons there are tented to extreme and acquiescence answers;

4. Countries with more individualism level have bigger extreme response style.

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