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Women's Issue as a "Tool" of Influence on Public Opinion during the USA Presidential Election of 2016

Student: Chub Kseniia

Supervisor: Ekaterina Repina

Faculty: Faculty of Creative Industries

Educational Programme: Advertising and Public Relations (Bachelor)

Final Grade: 9

Year of Graduation: 2017

In this work women’s issues are studied as the tool of influence on the opinion of voters in two presidential campaigns, the one of D. Trump and the one of H. Clinton, during the United States presidential election in 2016. With the help of content-analysis of printed media and TV shows several features of this tool application are revealed. Based on the collected data, the following hypothesis is proved: women’s issues are used as a tool of influence on the opinion of voters in the presidential campaign, while this topic is not constant and significant in the political agenda.

Full text (added May 15, 2017)

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