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Impact of Corporate Social Responsibility on Employee Commitment in the Organization

Student: Vornoskova Elena

Supervisor: Veronica Kabalina

Faculty: Graduate School of Business

Educational Programme: Human Resource Management (Master)

Year of Graduation: 2017

The master's dissertation dwells upon the issue of the impact of corporate social responsibility on the employees’ commitment. The topicality of the issue is explained by the incline of the majority of researchers to view CSR from the perspective of macroinstitutional approach: the main focus is on the relations between a company and external interested parties. However, this approach does not consider the inner climate of companies and the opportunities implied in the managerial function of CSR concerning the companies’ staff. The aim of the work is to study the influence of CSR on the commitment of employees to the company. This work studies CSR within the framework of Freeman’s stakeholder theory, which views employees as one of the interested parties in the company’s relations with external and internal business environment. An interested party (a stakeholder) is defined as a group of persons (both natural and juridical) with common pragmatic interests and financial requirements related to a company. Organisational commitment is viewed based on Meyer and Allen’s three-component model, which includes normative commitment, affective commitment and continuous commitment. The sample for the reserach comprised 51 employee of Moscow Exchange. The sample is representative of the comapny in regards of gender and age. The objectives of the research conditioned elaborating the questionnaire. Data analysis applied Student’s t-criterion and correlational analysis (significance level < 0,05). It was found out as a result that distributing information about CSR and drawing subjects into the activities related to CSR has a positive impact on affective commitment and partly influences the normative one. Moreover, the perception of CSR as a value positively correlates with affective commitment (r= 0,496). The relations to normative and continuous commitment were not detected.

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