Communication Channels in Music Industry: Marketing Initiatives Support

Student: Smirnov Nikita

Educational Programme: Advertising and Public Relations (Bachelor)

Year of Graduation: 2017

This study includes a full range of information that is useful to both novice performers and those who have already taken place. This work is a guide for beginning musicians. Having analyzed a large amount of information, the author presents the reader with the most effective communication channels and marketing features when approaching the promotion and sale of music. This thesis is a detailed study and analysis of the music industry in today's space. Also, the history of the music industry and the influence of the appearance of new technologies at various stages of the development of the sphere of music are given. The experience of world famous musicians is considered. It is worth noting that the author is also a musician and gives advice based on his personal experience. In this study, the opinions of several experts are given, each of which gives work a special value.

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