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Digital Marketing on Beby Food Market in Russia

Student: Ivanova Mariya

Supervisor: Tatiana Vetrova

Faculty: Graduate School of Business

Educational Programme: Management (Bachelor)

Year of Graduation: 2017

This paper describes a proposed study that will examine digital marketing on baby food market in Russia using primarily in-depth interviews and questionnaires target audience. Based on the interpretation of the data obtained from the interviews and questionnaires, recommendations about effective use of digital marketing instruments for children’s market will be developed.

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