Healthy Lifestyle in Digital City: Strategies of Using Mobile Applications for Sports in Moscow

Student: Kurtykin Denis

Supervisor: Ekaterina Lapina-Kratasyuk

Educational Programme: Integrated Communications (Master)

Year of Graduation: 2017

The study is devoted to the investigation of the specifics of communication between Moscow athletes among themselves and the city through mobile applications, identifying problems that hamper such communication, and the prospects and opportunities offered by these communication channels and data aggregated by them. The work demonstrates the role that mobile applications play in the sports practices of muscovites and how they reconstruct these practices. The study focuses on the role of mobile applications in creating communities of urban athletes, as well as solving urban problems by the example of runners in Moscow.

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