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Specifics of Communication Practices in Messengers among Millennials

Student: Marchenkova Anastasia

Supervisor: Igor Vinidiktov

Faculty: Faculty of Creative Industries

Educational Programme: Integrated Communications (Master)

Year of Graduation: 2017

Growth of popularity of messengers as communication channel is one of the trends of modern society. But at all prevalence this communication medium remains not studied. We assume that messengers have become a new stage of development of virtual communications, having moved from social networks to qualitatively new level. We suggest to look at key features the practician of communication in messengers on the example of generation of millenial which represent the main target audience of applications of instant exchange of messages. The research objective almost literally coincides with a subject of work and the practician in messengers among generation of millenial consists in detection of features communication. Proceeding from a research subject, the problem is formulated: growth of use of messengers as communication channel the practician of virtual communication has caused transformation that has caused emergence of a gap between communication trends and knowledge of structure and properties of communication in the new channel. The hypothesis of a research consists in the following statement: emergence of messengers as a parts of virtual communication, has caused transformation communication the practician of generation of millenial, having transferred communication to more personalized level. As a method of a research the Internet – poll which has allowed to confirm the made hypothesis has been used and to structure practice of use of messengers by generation of millenial.

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