Promotion Strategies of Crossplatform Video Games on Russian Market

Student: Grankin Vsevolod

Educational Programme: Media Production in Creative Industries (Master)

Year of Graduation: 2017

This work is an analysis of promoting video game projects in the modern Russian game market. The work consists of two theoretical chapters and one practical. The first chapter analyzes the development of the video games market of the last ten years, also it describes how market changes affects promoting strategies of video game products. In the second chapter, the most effective methods of attracting and retaining the online gaming audience are reviewed and analyzed. Specific examples of communicative strategies are given. In the third chapter we propose methods for promoting the AR game of Informinatus.

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