• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Mi dya Che
Path Dependence in Consumer Choice Among Young People (in Clothing Market)
Economics
(Bachelor’s programme)
2017
In this research path dependence is considered in the context of consumer choice of clothing brand among young people During the analysis, the key factors under which this effect occurs were evaluated. The central figure of the study is the basic T-shirt. The fact of path dependence is confirmed by the fact that the choice of the basic T-shirt's brand is determined by the presence of clothes of the same brand category. Adherence to a certain brand category is explained by the structure of the wardrobe and the composition of brands in the wardrobe. The analysis was based on a survey of Russian 185 young people on consumer behavior during shopping and on the structure of the wardrobe.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses