• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Anastasiya Merkuris
The Strategy of the New SAAS Product Development and Launch on the B2B Market
Management
(Bachelor’s programme)
9
2017
The goal of the work is to develop the basics of the strategy for creating and launching a new SAAS product to the B2B market by small innovative companies (start-ups).

This thesis consists of an introduction, three chapters, conclusion and a list of sources used.

The first chapter presents a structured theoretical material describing the features of startups, their development. Also describes how to create and launch a new product, the features of work in the B2B market and the key characteristics of the SAAS-product.

The second chapter examines the activities of Mobifitness, the history of its creation, the development of the product and the ways to bring it to the market. Features of the market on which the company operates and its differences.

The third chapter analyzes Mobifitness's business from the point of view of success as a start-up, defines its strategic group and makes recommendations for further development. Also, a set of recommendations for creating and launching a product by a start-up has been compiled and the main features of its success are described

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses