Developing Marketing Plan for B2B Startup

Student: Litvinova Irina

Educational Programme: Management (Bachelor)

Final Grade: 8

Year of Graduation: 2017

The present paper describes a proposed study that will help to develop a marketing plan the most efficient way. More precisely, this research will be concerned with conception of RACE framework and agile marketing approach to promotion of a SaaS product. It is anticipated that results of this study will help to bring certain insights into existing marketing strategy of the company and propose some relevant managerial applications.

Full text (added May 17, 2017)

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