• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Egor Finko
Forms and Methods of Launching the First Product in the Startup
Management
(Bachelor’s programme)
2017
Technologies development, changes in customer preferences, economy globalization and more aggressive market competition are the factors that leads to the emergence of the most flexible, innovation-oriented startup companies that produce new products and create new markets. The «startup» term often appears in various news sources, appears in a variety of works devoted to business and management. However, the definition of «startup» is given blurry, viewed from a different angle and does not give unambiguous clarity in matters related to NPD, strategies choice, tools and methods for risk reduction and analysis. Moreover, it offers many interpretations of the concept "new" and "innovative" product, which is the main component of any startup. The main tasks of the present paper are to describe the startup, give a clear definition of what kind of product should be developed in a startup and identify new approaches and strategies for the development of both product and business innovation under conditions of extreme uncertainty. Hypotheses of work are formed on the basis of theoretical material. Next, the article considers the business model of the online aggregators, Russian aggregators market, reveals the specific features, characteristics and trends. The aim of this work is the formation of specific recommendations to help ensure a successful commercialization process and reduce the risk of failure of product in a startup aggregator. Present paper work includes the analysis of numerous theoretical sources of the problems and issues of development of startups, disassembled practical cases of launching products in aggregators, justified hypotheses, and implemented objectives and purpose.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses