Year of Graduation
Messengers as Communicative Phenomenon in Russian Online Media
Advertising and Public Relations
This work is focused on the phenomenon of messengers in Russian mass media. Current practice of mass media integration with messengers and the process of media consumption are analyzed in the paper. The aim of this research is to determine the specifics of communication between the user and media outlets via means of instant message exchange. Sociological surveys and experimental focus groups are primary tools for achieving the goal of this research. The set of recommendations contributing to optimization of content distribution process in mass media as well as enhancement of media operation in digital sphere are the key practical results of this study.