Principles of Functional Strategies Development for the Companies in the context of Adaptation to the Non- resource Economy

Formation and subsequent strengthening of market relations in Russia entailed changes in various vital spheres, which also entailed changes in the organizational and legal status of private business. After the transition from a planned economy to a market economy, global issues arose before the domestic business, which primarily concerned structural changes in the organization, on the basis of which it would be possible to create own competitive advantages for the survival of the company in crisis conditions and its further development. The relevance of the chosen topic is determined by the fact that any organization during the various stages of the life cycle is experiencing both stages of growth, as well as the stages of the fall that force managers to review the further development strategy, and depending on the literacy and successful implementation of the chosen strategy, the fate of the particular enterprise depends. The purpose of this work is to examine the theoretical and methodological foundations of the organization's functional strategies, as well as the development of a marketing strategy for the Trade House "С Textile", development of recommendations for improving the marketing direction in terms of adaptation to a non-commodity type economy. For the preparation of the work, analytical articles of domestic and foreign publishing houses, interviews with the head and top management of the company, as well as various news releases from the official website of the company, financial statements of the company Trading House "C Textile" were used.