Russia in Perceptions of Modern Youth: Building and Promoting the Brand Image

Student: Komissarova Sofia

Supervisor: Anna Sorokina

Educational Programme: Advertising and Public Relations (Bachelor)

Final Grade: 7

Year of Graduation: 2017

The paper discusses effective ways of shaping and promoting a «soft» image of Russia in the perception of interior student youth implementing a cultural potential of the country as a main element of its «soft power».

Full text (added May 15, 2017)

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