Perspectives of Using Instagram for Business Communications

Student: Rudometkina Anastasiia

Educational Programme: Advertising and Public Relations (Bachelor)

Final Grade: 7

Year of Graduation: 2017

In this paper, the problem of implementing business communications in the social network Instagram is considered. The role of business communications in the marketing strategy of the company, the opportunity of their implementation on the Internet is analyzed. The features of communication in social networks as part of virtual space are explored. An empirical study was conducted to study problems from the point of view of network users and business representatives. Based on the study, the author makes conclusions about the importance of researching the audience and the perspectives of using Instagram for implementing effective communications, and goves recommendations to the business.

Full text (added May 15, 2017)

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses