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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Ekaterina Konovalova
Organizational Culture as an Object of Strategic Change
Management
(Bachelor’s programme)
2017
High rates of development of all spheres of life dictate today their necessary conditions for the existence of an enterprise in a market economy. In order that today the company could be strong, stable, competitive and successful, the management of the enterprise should focus not only on its financial component, but also have its views on such a mechanism for improving the efficiency of functioning as a "human factor" or a "human resource". In turn, this means that in order to be an effective company in the market, it is necessary to have a strong organizational culture.

This phenomenon as an instrument for the implementation of the strategic objectives of the organization has existed since the end of the 20th century and is actively developing in the USA and European countries. The management theory and practice of companies with a better organizational culture offer their views on what the organizational culture should be, what functions it should perform, and which core elements should be emphasized in order to successfully carry out strategic tasks.

This work is devoted to the study of all aspects of the organizational culture of the company "ELERON", the definition of the strategy of the enterprise, the analysis of the influence of the OK on the strategic goals of the company. Based on the study, measures were proposed to improve the effectiveness of the organizational culture, including the introduction of new mechanisms for training staff, a new system of attributes, and the development of a program to increase employee loyalty.

Within the framework of the study, the analysis of internal factors of the company was carried out with the help of tools such as SWOT analysis, observation, questioning, and the analysis of the external environment was carried out using PEST analysis and a model of five forces by Michael Porter.

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