Using the Information Potential of Civil Society in the Implementation of Major National Information and Outreach Programs in Russia 2000 - 2010

Student: Golovleva Elizaveta

Educational Programme: Advertising and Public Relations (Bachelor)

Final Grade: 8

Year of Graduation: 2017

The final qualification work is devoted to the analysis of the relevance of the use of the potential of civil society structures in the implementation of major national information and outreach programs in Russia 2000-2010. Three campaigns are analyzed: "I'm a donor!", "Program for the formation of a healthy lifestyle", "Increasing the financial literacy of the population." All of them were to some extent the instrument for solving key tasks of the state or social problems. Also, in this paper, the criteria for evaluating the effectiveness of information campaigns are formed. The uniqueness of the work is to consider the effectiveness of programs as a result of the dialectical interaction of civil society and the state in the sphere of communications.

Full text (added May 15, 2017)

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses