Elaboration and Launch of New Goods or Services (on the Example of Introducing a New Service to the Retail Network of Retailers «Discount fashion»)

The topic of the work: «Elaboration and Launch of New Goods or Services (on the Example of Introducing a New Service to the Retail Network of Retailers «Discount fashion»)» The key words of the work: the new product, excretion, the market plan. The object of the work-the strategy of the excretion of the new service to the retail network market. The subject - service: the aggregator of discounts and promotions of offline-shops. The graduation paper includes introduction, three chapter and conclusion. The introduction provides the actuality of the research, the aims and tasks established, determination of the object and subject, the formulation of the hypothesis. The first chapter provides systematic theoretical material of the methodology of excretion of the new product to the market. In the chapter 2 Russian retail network business is researched. The current market situation and tendency are analyzed. The chapter 3 provides the elaboration of the new service in order to place it on the market. The conception of the service is operated, the segmentation of the target audience and market strategy of commercialism are provided. The conclusion is devoted to the conclusions of the graduation paper. The peculiarities of Russian retail network business are formulated and the implemented activities on excretion the new service to the market are described.