• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

The Risk Analysis of the Strategy of the Launch of Own Pfarmacy Network of ZAO Tander

Student: Legenya Anna

Supervisor: Olga Balaeva

Faculty: Graduate School of Business

Educational Programme: Management (Bachelor)

Year of Graduation: 2017

This work is devoted to the analysis of the launch strategy for the pharmacy chain in the company PAO "Manit", a member of AO "Tunder". This organization today is one of the leaders of the Russian retail market, it is included in the 250 largest world re-tailers. The purpose of this work is to identify the main risks and threats to the strategy of opening its own network of pharmacies of the company "Magnet" and develop recommendations for their reduction and prevention. This work consists of 3 parts: the theoretical basis for analyzing, analyzing and describing the company, within which the analyzed strategy and analysis of the strategy of launching a network of pharmacies. The object of this study can be called the strategy of opening its own network of pharmacies of the company "Tander", and the subject - the risks associated with the implementation of this strategy. Identification of such risks is carried out through analysis of theoretical sources and comparison of the analyzed strategy with existing scientific models, and their evaluation was carried out by experts. In the future, this work can be use-ful for risk management of the company "Magnet, as well as for further evaluation of the strategy after its implementation, in order to identify the effectiveness of the tools used.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses