• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Influence of Personal Brands on Company's Corporate Image

Student: Valeriia Apostolova

Supervisor: Tatiana Vetrova

Faculty: Graduate School of Business

Educational Programme: Management (Bachelor)

Final Grade: 8

Year of Graduation: 2017

This study is intended to cover the major issues of interaction between personal brands and companies. The paper discusses the cases of creating marketing campaigns with the participation of well-known personal brands. Still the main idea of the study is building strong personal brands of employees to improve image of the company. The interdependencies between employee’s personal brands and company’s image have not been sufficiently studied. Since there is a gap that must be filled in, the primary goal of the study proposed is to create an effective strategy to help control the way an employee’s personal brand affects the company’s image. By accomplishing the research project it would be extremely interesting to receive information which is hardly presented in media sources and literature – the inforfation concearning influence of employee’s personal brands on company’s image.

Full text (added May 17, 2017)

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses