Year of Graduation
Content Marketing as an Element of Brand Communication in Entertainment Industry
Advertising and Public Relations
The market for content marketing is growing rapidly every year. More and more companies in various industries are engaged in creating their own content to gain consumer confidence through their own content. This trend is also observed in the entertainment industry, but in this industry, content marketing is used less than in other industries. The purpose of the work is to help content marketers in this industry create effective content.