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Institutionalization of ESports as an Official Sport Discipline in Russia: Offline and Online Communication Channels with the Audience

Student: Igor Simakov

Supervisor: Lyubov A. Tsyganova

Faculty: Faculty of Communications, Media, and Design

Educational Programme: Advertising and Public Relations (Bachelor)

Year of Graduation: 2017

This paper explores the problem of the institutionalization of e-sports in Russia and directly the most effective channels of offline and online communication for its institutionalization. At the moment, e-sports is a marginal sport in Russia. The author of the work assures that there are effective channels of communication with the audience that can change this. In the course of research this channel is and successfully proved by the author.

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