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  • Localization of Product Portfolio for Global Companies Providing Information Services Using the Example of Equifax Inc. in Russia

Localization of Product Portfolio for Global Companies Providing Information Services Using the Example of Equifax Inc. in Russia

Student: Maximov Dmitry

Supervisor: Alexandra Zhukova

Faculty: Faculty of World Economy and International Affairs

Educational Programme: International Business (Master)

Year of Graduation: 2017

This master thesis is dedicated to the problem of entering to the foreign markets on the example of information industry that traditionally occurs between others. Global company Equifax Inc. provides information services in 24 countries and naturally represents this industry. The company was founded more than 100 years ago in the United States as a credit bureau. Nowadays it is a global provider of different kind of information, from credit scores and credit history to data for target advertising models.

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