Time-cafe Business-Model Adaptation on Leisure-time Markets of the Youth in Bulgaria

АННОТАЦИЯ НА АНГЛИЙСКОМ ЯЗЫКЕ This paper presents an analysis of the possibility of adapting the business model of a time-cafe to the markets of Bulgarian youth. When analyzing the varieties of leisure time options for young people in Bulgaria, it turned out that there is no free space format in the entertainment market as a time-café. The format itself was described as a place where everyone pays for the opportunity to use all the benefits that offer this space. Payment was made for the time spent there, with no restrictions in consuming tea, coffee, snacks and others. The research in this WRC relies on the experience of opening such a space in London. Also works of such foreign authors as A. Osterwalder are used to compile a business model. In the course of the work, 10 expert interviews were held, defining the components of the compiled business model. Later, interviews were conducted in a survey format in focus groups composed of representatives of the young generation of Bulgaria. The result of the work is the statement about the possibility of adapting such a format of the institution for the free time of youth in Bulgaria.