Development of Strategies to Promote the Coffee Shop "Street Cup"

The modern world is difficult to imagine without entertainment and catering. Coffee cafes are an integral part of this. In view of the growth of the coffee market in Russia, this direction is especially promising. The main goal of this work is to develop a marketing strategy to promote the company's services. For this, the essence of the marketing strategy was analyzed and the roles of the marketing strategy in the life of the company were determined. A field study was conducted that identified the target audience, segment and "niche" of the market for the company "Street Cup". The main value of this work is the company's marketing plan, which describes the target audience and its needs, developed and presented new products of the company. In addition, the pricing and justification of pricing are detailed and a new image and mission of the company, its positioning to customers and physical properties are developed. Finally, methods for promoting the company's products and services are presented. Various actions have been developed, the site and the guppa "Vkontakte" have been created, and the actions for promotion in the social network "Instagram" are also described in detail. In addition, layouts of the company's leaflets and business cards have been developed. Recommendations are given for increasing the number of visitors and, as a result, increasing profits.