Drivers of Motion Picture Success. Russian Case

Student: Gulian Robert

Faculty: International College of Economics and Finance

Educational Programme: Double degree programme in Economics of the NRU HSE and the University of London (Bachelor)

Year of Graduation: 2017

The paper develops a model, that captures factors affecting box office of domestic movies on Russian motion picture market. The study shows, that movie’s popularity, reflected by the number of reviews and the number of screens where the film is rolled out, and movie’s budget positively influences ticket sales, while movie’s quality is not significant for revenues. Moreover, sequels, animations and movies, screened by well-known directors, collect higher sales, ceteris paribus. Hence, movie producers should find it reasonable to spend more on advertising, in order to increase audience’s awareness, at the expense of movie’s quality, screen a continuation of a well-known franchise or an animated film. Key words: motion picture industry, movie, box office, Russia.

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