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Effect of Task Uncertainty on Preference to Trust an Intuitive Decision Maker

Student: Yana Lokshina

Supervisor: Alexander Eliseenko

Faculty: Faculty of Social Sciences

Educational Programme: Applied Social Psychology (Master)

Year of Graduation: 2017

Intuition is increasingly considered as an effective decision maker’s strategyin modern business environment. But do people actually trust intuitive decision makersin low and high-uncertainty situations? Two studies were conducted to investigate if uncertainty related to task characteristics affects the preference to trust intuitive versus reflective decision makers. In addition, Study 2 examined if disaggregation of intuition into distinct types, holistic and affective, can affect this preference to trust. Both studies provided consistent support that in low-uncertainty situations, people tend to trust reflective decision makers more than intuitive thinkers. As for high-uncertainty situations, Study 1 showed that there is no clear tendency to trust a specific type of a decision maker, while Study 2 indicated that holistic intuitive decision makers are more preferred than reflective thinkers. Furthermore, affective intuitive decision makerswere the least trusted in both low and high-uncertainty situations. Therefore, our study underlined the role of situational factor, task uncertainty, on the preference to trust and provided justification for multidimensionality of intuition construct.

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