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  • The Legal and Organizational Support for Use by the Educational Organization of the Rights to Intellectual Property (Trademarks, Service Marks) for the Purpose of Promotion of the Brand of the Educational Organization and Receiving of Additional Incomes

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Victor Slyshinskiy
The Legal and Organizational Support for Use by the Educational Organization of the Rights to Intellectual Property (Trademarks, Service Marks) for the Purpose of Promotion of the Brand of the Educational Organization and Receiving of Additional Incomes
Education Administration
(Master’s programme)
2018
Master’s thesis presents a study of the legal status of the International Children Center “Artek” (hereinafter as ICC “Artek”) as the owner of exclusive rights to trademarks and service marks. For the first time at the dissertation we investigated the legal and organizational bases for the use results of intellectual property (trademarks, service marks) in order to promote the brand of the educational organisation and to generate additional revenue.

Following tasks have been resolved: analyses of the ICC “Artek” policy for promoting its own brand, defining external and internal barriers for that, research of the legal regime of trademarks and service marks in accordance with the civil legislation of the Russian Federation.

Particular attention was paid to the characteristics of the current management of trademarks and service marks of the ICC “Artek”. In the context of increasing license fees (royalties) in order to ensure efficient management of trademarks and service marks, we proposed to create a specialized unit in the structure of the ICC “Artek” – Licensing Department.

Actions to promote the brand have a positive effect and allow the ICC “Artek” to expand the list of additional services. Such services (for example, public and professional accreditation of educational programs) differ in that, on the one hand, they are a consequence of the promotion of the ICC “Artek” brand and its recognition, on the other hand, the opportunity for the educational organisation to receive additional revenues. Increasing revenues belonged to the ICC “Artek” confirms it.

The conclusions and proposals outlined in the thesis will have scientific and practical significance for specialists realizing the tasks of promoting the brand of educational organisations and receiving revenues from the management of trademarks and service marks.

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