Year of Graduation
Developing of Formation Technology for Online-material in Glossy Magazines (on the Example of Glamour, Vogue and GQ)
in connection with the quantitative growth of glossy magazine websites and the reduction of their printed versions, the purpose of this study is to understand how the editorial policy of the publication has changed in order to attract the target audience, which is much younger than actual audience. The first part of this study examines the history of the development of glossy magazines in Russia and the problems faced by publishers and editors in promoting glossy magazines. The work also reveals the definition of «New Media» and considers methods for promoting online content - such as SMM and SEO. The second part consists of a study of the typological features of materials in Glamor, Vogue and GQ, and also reveals the agenda, the technical component of the formation of materials and the types of advertising available on the site. The next stage will be a content analysis, which will characterize the official accounts of the magazines and their aims in the social network Instagram. In the conclusion of the work, an empirical analysis will be conducted and alternative methods for promoting content will be disclosed. Thus, the hypothesis that the editorial policy of the magazines of the publishing house Condé Nast has been modified or refuted, and directed towards a younger audience, can be proved or disproved.