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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Ivan Krasilnikov
Production Technologies and Development of the YouTube Channel (on the Example of Anton Zvyagintsev's Channel)
Journalism
(Bachelor’s programme)
2018
The work is devoted to research of production technologies and development of YouTube channels. The study of the history and development of YouTube as a media platform was conducted, the main types and genres of content on YouTube were reviewed and analyzed, and the advantages of YouTube in the competition with television were clarified. In the study, a technical description of the platform, the structure of the YouTube channel, and an analysis of the reasons for the popularity of the most famous Russian and foreign YouTube channels and the economy of their development were described. In the practical part of the work is presented the development of YouTube-project with the support of the subsidiary organization of the film company "Bazelevs" - "Agency Z". The step-by-step and detailed production of the YouTube channel "Anton Z" is presented, the main person of which became famous extreme sportsman Anton Zvyagintsev. At the end of the study, an analysis of the statistical data of the channel from YouTube Analytics is presented, on the basis of which conclusions were made about the efficiency of production and promotion technologies presented in the research hypothesis.

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