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Regular version of the site

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Viktoriya Boykova
Modern Strategies for the Presence of Media in Social Networks and Messengers
Journalism
(Bachelor’s programme)
2018
My research work are dedicated to the new actual method of promotion — Social Media Marketing which are used by many companies of different levels of monetary profit. To my mind, it is important to examine this sphere because it is a new one, and there are not many research works about SMM. Besides, because of development of the Internet and social networks, it is difficult to catch new trends and opportunities of SMM.

For successful research of Social Media Marketing I set the tasks, connected with the history of social networks and messengers to form their types. It is definitely important because every social network has different algorithms which have an influence on SMM-strategy. Also, I found significant the tasks about social networks and messengers as marketing instruments to analyze how effective it works for promotion and attracting the reader on the media website. In addition, I have the tasks about researching target audience and methods of presenting media by SMM among potential and real readers for creating successful content.

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