Events as a Means of Increasing the Level of Involvment in the Activities of the Public Organisation Based on the Example of the Project «EnerJew»

Student: Farina Alexandra

Educational Programme: Advertising and Public Relations (Bachelor)

Final Grade: 7

Year of Graduation: 2018

This work reveals the theme of increasing the level of the involvment in the activities of public organizations through events based on the example of the "EnerJew" project. It includes the theoretical analysis of the concepts "event-promotion" and "involvement", the coverage of the topic of using events to increase the level of audience’s involvement in public organizations with an ethno-cultural component, an empirical research consisting of the Spearman correlation analysis and the construction of crosstabs based on the results of the online survey.

Full text (added May 9, 2018)

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses