Year of Graduation
Events as a Means of Increasing the Level of Involvment in the Activities of the Public Organisation Based on the Example of the Project «EnerJew»
Advertising and Public Relations
This work reveals the theme of increasing the level of the involvment in the activities of public organizations through events based on the example of the "EnerJew" project. It includes the theoretical analysis of the concepts "event-promotion" and "involvement", the coverage of the topic of using events to increase the level of audience’s involvement in public organizations with an ethno-cultural component, an empirical research consisting of the Spearman correlation analysis and the construction of crosstabs based on the results of the online survey.