Factors of Extreme Success of Crowdfunding Projects

Student: Ermakova Mariia

Educational Programme: Economics (Bachelor)

Final Grade: 9

Year of Graduation: 2018

In this research we have assessed the direction and degree of impact of various factors on the extreme success (the amount of pledges exceeding 300% of the financial goal) of crowdfunding projects. We applied the method of logistic regression, the sample of successful and extremely successful projects was taken from the Kickstarter platform. We have observed the statistical significance for the extreme success of the project of indicators such as the creator's experience in carrying out projects earlier, the presence of references to the project in the media, the number of frequently asked questions and updates, the cost of minimum pledge with reward, campaign duration, launch of the campaign in the second half of the month (positive impact); as well as the availability of a gratuitous contribution and the amount of the financial goal (negative impact).

Full text (added May 9, 2018)

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses