Marketing Communications of Jewelry Products in the New Media (Instagram as an Example)

Student: Dimaksyan Anna

Supervisor: Olga O. Savelyeva

Educational Programme: Advertising and Public Relations (Bachelor)

Final Grade: 8

Year of Graduation: 2018

This paper is devoted to studying, how jewelry brands promote their products in digital environment, especially in the Instagram. The problem of the research is based on the statement that practice of using Instagram to promote jewelry brands of different classes is not systematized on the Russian market. The general purpose of this work is to identify the basic methods of promoting jewelry brands of different classes in the Instagram.

Full text (added May 10, 2018)

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