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Regular version of the site

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Egor Razmakhnin
Modern Approaches and PR Technologies in Communication Activities
Advertising and Public Relations
(Bachelor’s programme)
2018
The final qualifying work is outlined on 70 pages, including the attached materials and additional graphics.

The work consists of introduction, two chapters, conclusion, list of literature and applications.

The goal of the final qualifying work is: to study modern approaches and PR technologies in communication activities in the theoretical aspect and in practical realization by example Coca-Cola and PepsiCo corporations.

The first chapter "The concept and content of PR-activity" reveals the theoretical aspects of the problem under study.

In the second chapter "Examples of PR-communications using the example of the Coca-Cola and Pepsi companies", PR-activity of brands in the open spaces of social networks is investigated.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

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